In this episode we're going to talk through how to build killer email marketing campaigns. Even if you've got a small list, or no list, or you're sending emails on behalf of customers. I'm going to share 4 principles that make killer email campaigns and 5 types of email that you can send to your list.

4 principles of email marketing

  1. Send an email a day
  2. Automation won’t beat conviction
  3. What is the purpose of the email?
  4. Test and test and test

5 types of email

  1. The shot across the bow, asking for their input
  2. Asking what they’re working on
  3. Long form copy with genuine advice
  4. Short and sweet
  5. Sales letter to cart


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