Mar 24th, 2021
Why your marketing funnels suck (and how to fix them)
In this video, I'm going to talk about five reasons that I find most marketing funnels suck and don't convert.
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Cliff Notes:
* Your initial optin is too complex
* Trying to give too much away
* Offering too much to do
* Solve something in 15 minutes
* Templates work better than “the entire book”
* Favouring "design" over simplicity
* Beautiful pages, stunning images, lots of clever text
* 2 lines
* Headline
* Call to action
* Remove remove remove
* Cut in half and half again
* My template that I use over and over (40-60%)
* Not rewarding motivated buyers
* If someone takes action, there’s a small chance they’ll take another action
* Funnels are upsell machines
* Yes 99% won’t but that 1% that do are where you make bank
* Biggest sin - optin pages or lead magnets with no thank you page and offer
* Offer a product to help further!
* The offer is too weak or complex
* You can only sell what people want
* Stop thinking your product is “sooooo good”
* What is the absolute fundamental core kernel of what you’re selling
* If you can’t sum it up in a title, it will not sell
* Sell the problem that you solve
* Would this person have an epiphany if they saw this title?
* You're focusing on the wrong metric
* Story about generating leads
* Complained about no sales
* All our funnels were focused on leads
* Therefor sales and conversions dropped off
* I never decided what “good” for leads was
* So I was always chasing more