In this episode, I'm going to talk through how you can generate brand new, completely from scratch leads for your marketing funnel business.


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Cliff Notes: 
* What do you want from a lead
    * Contact information
    * indicator of interest
* create a target hitlist
    * who would you want to work with?
    * A list of awesome potential customers
    * 20-30 ideal clients
* research events, groups, forums, sites, podcasts, channels and profile
    * where do they go? People on your hitlist
    * sales is more about stalking, not talking
    * do deeeeeeep research on your market and understand what their problems are
* research audiences interests on Facebook
    * use (​) to create potential targets
    * combine with a message about what problems you can fix
* tell other people who you work with
    * Does your grandmother know who you work with?
    * Tell anyone and everyone WHO you work with, not what you do

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