In this episode, I'm going to talk about how I managed to set up an agency and start selling marketing services using just a laptop and the laptop I had was like shit as well.


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Cliff Notes:

Cliff Notes:
* define a niche
    * I cannot express this enough - be clear about who you want to go after
    * at a minimum - test it and define a niche, if it doesn’t work change it
    * I’ve got a great video here about defining a niche
* have a free offer page
    * give something - ANYTHING - away in exchange for an email and maybe even a phone number
    * record some training for your niche and show them something quick and easy
    * offer a follow-up call with the booking form
    * follow up with people who download
* Be willing to get on Zoom to sell and qualify
    * don’t rush to the sale but be willing to ask more questions
    * qualify via zoom or calls and discover the problems people have
    * offer to help them
* ignore the brand shit and total website
    * you don’t need to get all that stuff ready
    * logo, name, brand, colours - forget all that
    * ESPECIALLY if you don’t have a niche
    * get on calls, be helpful and offer to help further for pay
* get good at follow up and booking calls
    * When I first started, the local comp got annoyed with me
    * not because I was a better marketer or designer (def not)
    * I didn’t have a bigger team
    * I was willing to follow up, sell, and close

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