May 22nd, 2017
EP01 - HOW TO CHARGE HIGHER PRICES
In this episode, Mike and I start getting into the good stuff. One of the main issues any business has is being able to charge higher prices and not have their potential customers run a mile. We look at how value perception, your story, brand look and feel, understanding your audience's wants and needs, and building trust all combine to increase your prices.
We also have a chat about some great books in Profit First by Mike Michalowicz and Do You Talk Funny by David Nihill.
Let’s get to it!