In this episode, Mike and I start getting into the good stuff. One of the main issues any business has is being able to charge higher prices and not have their potential customers run a mile. We look at how value perception, your story, brand look and feel, understanding your audience's wants and needs, and building trust all combine to increase your prices.

We also have a chat about some great books in Profit First by Mike Michalowicz and Do You Talk Funny by David Nihill.

Let’s get to it!

No time for the whole show? No worries!

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