In this episode, I'm going to talk about how to build marketing funnels for your specific type of customer so if you think that your customers and your niche are very specific and unique, I'm going to show you how to build marketing funnels that are specific to that niche as requirements that I've learned from scratch.


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Cliff Notes: 
* Do your research
    * Events, groups, forums, magazines
    * Don’t tell me “I’ve tried research and it isn’t out there”
    * Try harder - there is always research
    * Find out what they struggle with in their industry
    * Speaking event agendas are sales letters
* Have conversations
    * Ask them what they need
    * Ask their suppliers
    * What is that industries top problem?
    * How are other people serving them?
* It's not just leads
    * Not all businesses want or needs leads
    * Offer something beyond leads
    * Either offer something that more leads will get them
    * Or offer something bigger/better than just leads
* Ease them into it
    * Don’t build a complex funnel yet
    * Grow into the funnels
* APEX model
    * CC/CP
    * CC/NP
    * CP/NC
    * NC/NP

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