In this week’s show, we’re talking about the tricky art of keeping your audience fully engaged at every stage of the funnel. We look at email, social, community and your website, and each of their roles in hooking people in and keeping them with you.

And in the Content Report this week, we have a little chinwag about a rather enlightening article in the stinky cow principle by Andy Raskin. And yes, it’s as gross as it sounds! Mike also has something he’s very proud of. He’s completed Digital Marketer’s Content Mastery course (and even has a certificate to prove it!). So we talk through a little bit at how awesome that is.

P.S. A fun fact for you - this was actually supposed to be episode 41. You’ll notice we make some references to Kentucky Fried Insects. The only issue is, Mike forgot to press record on that one, so the comedy genius of it all gets a little lost. We’ll redo it when Mike’s allowed back near the Zoom H4N.

Let’s get to it!

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