How to price a recurring revenue product ***

What should you charge for a recurring revenue product? It’s harder than you might think to set a price for a service that your customers are going to use every single month or week. Today I’m going to talk to you about how to set a price for a recurring revenue product and what you should be charging your customers each month.

Part 2 of 6 of a special series on recurring revenue to celebrate The Recurring Revenue Retreat
I'll be talking at the RRRetreat in August on building an Infinitely scalable income funnel and Creating massive scale for your smaller business revenue and sales.

Mike Michalowicz is going to be there, as a keynote speaker and best of all, it's at Disneyworld! There's some great payment options available and most importantly it's designed to be for you and your family - holiday and rec rev in one go! Head to ( or use the link below.

Recurring Revenue Retreat:

The blog:

The Facebook Group:

πŸ“• From Single To Scale:

How To Build A Profitable Successful Marketing Funnel Business:

πŸ“·πŸŽ€πŸ’» Gear I use:
● My webcam:
● Camera:
● Lens:
● Smartphone microphone:
● Desk mic:
● Tripod I use:

Software and platforms
● Premium WordPress hosting:
● Page builder:
● Marketing automation:
● Proposal software (BetterProposals):

Cliff notes:


how do you price a rec rev product
confused about what to charge
embarrassed to charge too much or too little
to little is worse as it cause problems


customers don't want to pay monthly


start at $197
How much do you need to make?
it must be scalable
how many customers do you want?
same price for everyone
define your price first

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